ACP News
December 5, 2012
PR Tip: Seven Steps to Improve Your Practice
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1. Update your professional picture. (Wear a lab coat with “prosthodontist” on the lapel.)
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2. Use your new photo as your profile picture…everywhere.
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3. Identify yourself as a prosthodontist in your social media profile.
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4. Practice saying, “As a prosthodontist, I am a specialized dentist with advanced training in oral health issues such as ___, ___, and _____. I am committed to improving patient results.” View mini-media training online.
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5. Stock your practice waiting area with patient brochures. (Order online.)
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6. Add the ACP logo to your website.
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7. Play ACP videos in your practice waiting area.
Doing these seven steps educates patients about why to go to a prosthodontist as “your smile is our specialty.”
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